Why news like Rathore molestation get more traction on news channels than cold wave deaths of homeless people?

100 s of homeless people have died in N.India from cold wave, their deaths could have been avoided by providing them shelter. News channels make no big deal of this, they just make an unemotional statement that so many deaths have happened. But they keep on covering Rathore molestation case with so much enthu and seriousness, for a girl who was just molested not even d.